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Sunday, April 22, 2007

LRA Chairman Responds

Pertinent extracts from LRA Chairman Rob Gillespie's response to latest post:

  • We are putting Fidelity under some huge pressure to show and prove their might and market position.
  • There is a current program and drive in place to recruit at least 5 decent sales people just for Lonehill.
  • New products are being made available at very decent pricing – to address the much changed Lonehill segment from 6 years ago.
  • The crime stats are as low as they can be at present given the resource that we have at hand.
  • The co-operation tactics with SAPS and Metro are streets ahead of anyone anywhere in SA, but we want it better still. That is a Fidelity plus.
  • The new door to door campaign and the fund raising campaign along with the benefits module and the increased visibility will go a long way to re-energising and growth.
  • The problem that we had was a lot larger than any of us thought, and the rectification process was/is a lot more difficult than you can imagine. But, we are getting there, albeit slowly.
RG

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