This is a 'spot-the-deliberate-mistake' JOKE... right? You tell me, does this crooked/skew effort show 'world-class' pretensions or is it just a symptom of an 'I DON'T CARE' malaise within an organisation?
Does it inspire confidence and pride in our community initiative?
Would you employ the person, or believe in the entity, conveying this sloppy lack-of-attention-to-detail as their shop-window to their publics?
To understand the contention of 'remarkable service', perhaps a reading of Seth Godin's Purple Cow and 99 Cows will help.
Just 4 of the many points made by Seth Godin can have significant meaning for our initiative:
1. 'Real security comes from growth' ( Page xiv )
2. 'Those who fit in now won't stand out later' ( Page 5 ) - It's difficult to change once you get into a rhythm of mediocrity.
3. 'Compromise kills. Doing something half-ass is worse than doing nothing' ( Page 97 )
4. 'The energy isn't in the idea, it's in the execution' ( Page 101 )
Regards
Trevor Nel - 705-2790
Lonehill Resident
